Astro Studios
San Francisco, California
Astro Creates Supercharged Products and Brands
ASTRO Studios is a crew of talented designers and innovators that have been raised on pop culture and hard wired by technology.
ASTRO blends elements of lifestyle, technology and design into valuable, tangible, high impact products and brands for some of the world's best companies.
For the past decade, the crew at ASTRO Studios has designed some of the world's most memorable products, including the Microsoft Xbox 360, and the line of ultimate gaming computers from Alienware.
But now, from our experimental design lab in San Francisco, California, ASTRO is entering the premium product arena by creating professional-grade equipment for pro gamers, leagues and those who strive to be the best.
By defining, designing, and developing equipment with superior capabilities and technologies, ASTRO is advancing the culture of video gaming to a higher level.
For more info on ASTRO studios, check out www.astrostudios.com
ASTRO Studios is a crew of talented designers and innovators that have been raised on pop culture and hard wired by technology.
ASTRO blends elements of lifestyle, technology and design into valuable, tangible, high impact products and brands for some of the world's best companies.
For the past decade, the crew at ASTRO Studios has designed some of the world's most memorable products, including the Microsoft Xbox 360, and the line of ultimate gaming computers from Alienware.
But now, from our experimental design lab in San Francisco, California, ASTRO is entering the premium product arena by creating professional-grade equipment for pro gamers, leagues and those who strive to be the best.
By defining, designing, and developing equipment with superior capabilities and technologies, ASTRO is advancing the culture of video gaming to a higher level.
For more info on ASTRO studios, check out www.astrostudios.com
XBox 360
Client: MicrosoftRead Project Details
Xbox 360 Console and Controller.
Microsoft asked ASTRO to design the next generation XBOX as a high powered, digital portal to the converging world of live video gaming and services. The result is the total XBOX 360 system, featuring wireless controllers, custom faceplates, a removable hard drive, media remote control and many smart accessories.
Microsoft asked ASTRO to design the next generation XBOX as a high powered, digital portal to the converging world of live video gaming and services. The result is the total XBOX 360 system, featuring wireless controllers, custom faceplates, a removable hard drive, media remote control and many smart accessories.
Alienware Gaming PC
Client: AlienwareRead Project Details
Astro created Alienware's original family of supercharged gaming computers for the committed gamer. We gave them a unique product identity to boost market leadership and the world a reason to "believe".
Feeding off of the Brand identity, Astro developed a product design language to appeal to the authentic PC gamer and ward off evil knock-off competitors.
For a complete autopsy visit:
www.alienware.com
Feeding off of the Brand identity, Astro developed a product design language to appeal to the authentic PC gamer and ward off evil knock-off competitors.
For a complete autopsy visit:
www.alienware.com
Nike Triax Watch
Client: NikeRead Project Details
For 9 years Astro has been a leading design partner with Nike, charged with extending the Nike brand into new product catagories.
We started by creating Nike's first electronic products, the Triax Sports watch series. These watches redefined the digital watch industry.
We started by creating Nike's first electronic products, the Triax Sports watch series. These watches redefined the digital watch industry.
Hydrotec Identity
Client: HydrotecRead Project Details
Astro would like to introduce to you HydroTec, makers of the world’s first truly eco-friendly paintball. Shifting away from the numerous petroleum-based paintballs on the shelves today, this revolutionary paintball has a shell made from corn and a fill that's 98% water. We had a blast helping HydroTec create, shape, and develop the tone of their brand. The paintballs are set to ship complete with ASTRO graphically designed packaging in early 2011, so get ready to mark your opponents with the best new product in the industry, a paintball that is practically from the tap.
Blackbird/Firebird
Client: Hewlett-PackardRead Project Details
Designed by a core group of gaming enthusiasts at Astro and HP, the Blackbird & Firebird Gaming PCs offered gamers the highest levels of innovation and versatility. Every element of “The Birds” – from its aluminum chassis to the cast-aluminum foot to the supercharged liquid cooling & Voodoo DNA – contributes to its dynamic look and insane performance.
OnLive Gaming Hardware
Client: OnLiveRead Project Details
OnLive is an on-line real-time gaming service that grants users instant access to an ever growing catalog of best selling video games. The service allows the player to jump into multi-player scenarios and watch thousands of games live straight from the cloud. One of OnLive’s unique features are the “brag clips” that enable gamers to record their favorite moves and kills for others to view.
When OnLive asked ASTRO to design the first hardware companions to their widely popular service, we strove to match the power and capability of the OnLive brand itself. Consisting of the MicroConsole TV Adapter and Wireless Gaming Controller, the hardware’s design is sleek, low-profile and ergonomically designed. The controller is carefully weighted for comfort and performance, offering quick and simple connectivity; the highest priority for tomorrow’s performance driven cloud gamers.
When OnLive asked ASTRO to design the first hardware companions to their widely popular service, we strove to match the power and capability of the OnLive brand itself. Consisting of the MicroConsole TV Adapter and Wireless Gaming Controller, the hardware’s design is sleek, low-profile and ergonomically designed. The controller is carefully weighted for comfort and performance, offering quick and simple connectivity; the highest priority for tomorrow’s performance driven cloud gamers.
Dlink
Client: BoxeeRead Project Details
The Boxee Box is a new and innovative way of managing your personal home media. Equipped with a full range of connectivity solutions, it easily enables all your favorite TV shows and movies to display directly on your TV from the internet or your hard drive. The winner of The Last Gadget Standing at CES 2010, the Boxee Box has garnered praise from Gizmodo, Fast Company, CNN, PC Magazine and Rolling Stone for it's bounty of open source media, bold form factor and QWERTY keyboard equipped RF remote.
Like the technology itself, ASTRO’s design for Boxee breaks the traditional home entertainment mold. Its modern shape and sleek finish insure that this Box won't become yet another anonymous rectangle lost in the stacks of your media center.
Like the technology itself, ASTRO’s design for Boxee breaks the traditional home entertainment mold. Its modern shape and sleek finish insure that this Box won't become yet another anonymous rectangle lost in the stacks of your media center.
Name+Brand
Client: GazillionRead Project Details
The latest notch on our naming & branding belt is Gazillion Entertainment. They are the newest blockbuster developer, publisher and operator of massive multiplayer online games and services for worldwide audiences.
Focused on family friendly on-line inspiring entertainment, Gazillion shocked the MMO world with their megaton dealios with Lego and Marvel Comics, launching with brand spanking new name and overall brand identity program created by Astro.
Focused on family friendly on-line inspiring entertainment, Gazillion shocked the MMO world with their megaton dealios with Lego and Marvel Comics, launching with brand spanking new name and overall brand identity program created by Astro.
Zune HD
Client: MicrosoftRead Project Details
Microsoft came to ASTRO with the challenge of creating a look and feel to match the already amped technology and tricked out user interface of their Zune HD. We gladly accepted, working with the MS team to roll out a luxury hand held device where high quality materials meet exposed machine screws, complete with a precision-tooled, brushed metal finish.
